Saturday, March 10, 2007

"Human" side of reporting


Sometimes business reporters on deadline are snared in the phone tree of major businesses or organizations.

A website may help. It's called, Get Human, www.gethuman.com/us and while it's designed for consumer to get through to a live human being to demand better service, it's useful for the media as well. It lists actual phone numbers for companies in the US, plus instructions on how to fool the phone tree into giving you a live human to direct your call. There are also versions for the UK and Canada.

BTW, the site was founded and is copyrighted by Paul English, a Boston area consumer advocate and tech whiz who started it out of frustration.

--Marty Steffens

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