Saturday, May 3, 2008

The passion and the promise


Some random thoughts on non-profit media:

No matter how you frame it, it's tough to monetize journalism for a mass audience. People will pay for information about their passions - like California wine, Japanese anime, or tennis. Or pay for what information will promise an enhancement in their life, such as investor news, travel guides or sports websites.

Clearly, we need to push for public literacy, an educated public that appreciates a free and vigorous press. But we need to work on the media's side of the equation, and that is linking the a free press to free enterprise.

Ted Glasser says there's a difference between serving a market and serving a community. Most for-profit newspaesrs serve a market, which likely does not include the entire community.

1 comment:

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