We've often said that business news is helping to drive the move to converged news models. Bloomberg, Reuters, Marketwatch, BusinessWeek, MSN Money and others have run multimedia operations for years.
Now business news is once again a catalyst for change in how we look at counting the number of visitors to websites. Finance users, like those who use Yahoo! Finance, view pages over long periods of time -- if an investor is using it to track a moving stock, the page might be up during the entire trading day -- yet be counted only as one page view. Talk about "sticky!"
The financial web client is a high-value target for advertisers, and new measurements must come into play to monetize business news web sites. Do check out a great piece on this issue by AP Internet Writer Anick Jesdanun. Here's the link:
http://www.suntimes.com/technology/254637,CST-FIN-webads13.article
--Marty Steffens
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1 comment:
Thoughtful and useful information. I like the way you present the changes in the way we humans are choosing to communicate these days. Too many people are still standing on the sidelines watching... as if the digital world is going to fade away and return them to that old Dick and Jane world of the previous century.
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